ALYCE TZUE
DIRECTOR • WRITER • FILMMAKER
Design Portfolio
Graphic Design
BunnyFly was a mobile game for iOS. This shows the game's core experience.
Loading screen of the LaDiDa gaming app by Smule. Text logo design by Smule; layout and graphics are by me.
Photography, photo editing, and ad design are all by me. Ads appear in the Appstore for Sing! on iPhone and iPad. Text logo by Smule. Sing! is a musical gaming app by Smule.
Graphic identity iterations for the Sing! karaoke app by Smule. Smule wanted to experiment with different looks that emphasize the global nature of Sing! and that compliment the existing logo design. Logo by Smule; graphics by me.
SmuleNews Homepage in iPhone view
Infographic used at Electronic Music Conference to show how the mobile app AutoRap converts speech into rap. AutoRap is a mobile music app by Smule.
Buttons designed for various music categories featured on the mobile music app Magic Piano. Vector illustrations seek to quickly evoke the sound and identity of each artist. Magic Piano is created by Smule.
Extended hero image for AutoRap as advertised on Amazon.com. Logo and accompanying hero graphics designed by me. AutoRap is a mobile gaming app by Smule.
Web Design
Mockup of a redesign of Smule's products page. Inspired by the clean aesthetic of Apple, the page seeks to 1) show in a clean way how each app appears on a variety of devices, and 2) bring attention to personal customer testimonials, as shown through user quotes. Smule creates musical gaming apps for iOS and Android devices.
Website design for Princeton University's "The Bottle Project."
Design for the launch of AutoRap on Android, a musical gaming app by Smule.
Design for the launch of Magic Piano on Android, a musical gaming app by Smule.
Design for an older version of alyce.tzue.com
Mockup for the startup Ippaco, which helps users build concise itineraries for personal use and for sharing with their network.
Webpage mockup for a Sing! contest featuring Lady Antebellum. Sing! is a musical karaoke app by Smule.
Print Design
Design and color. Illustration line drawing by Carol Chen.
